Communication and Marketing Analyst

We are looking for a Communication and Marketing Analyst for the industry, working in aromatherapy and dermocosmetics. Experience with e-commerce, content creation and social media management. Knowledge of Canva is required and experience with internal marketing is desirable.
• Responsible for the communication strategy (defining message, communication channels, and other actions) for positioning and product launches, aimed at segmented audiences, measuring results/impacts. Ensure the visual identity and positioning of the brand in external communication actions and support in internal communication;
• Be responsible for direct contact with the Communications Agency (developing briefings, scripts and monitoring production);
• Coordinate events for brand positioning, relationship optimization and mailing generation with qualified audiences for the MKT and Commercial areas;
• Develop and manage the communications area budget, proposing adjustments over time, with the aim of reducing costs and increasing productivity;
• Coordinate the press office in developing the company's positive positioning, preparing briefings and establishing deadlines to ensure delivery of materials.