FREEBRANDS COMPANY
?? Salary: R$ 6,000.00 to R$ 7,000.00
? 5×2 Shift – Monday to Thursday from 08:00 to 18:00 and Friday from 08:00 to 17:00
?? 30 days paid rest after completing one year | Gympass | Conexa Saúde.
? Responsibilities
Develop strategic marketing planning and define team goals. Develop and monitor digital and offline marketing campaigns aligned with the company's objectives. Analyze competitors to identify opportunities, trends and differentiated strategies. Conduct market research to support strategic decisions and trend implementation. Ensure alignment and transmission of brand positioning, both internally and externally. Strengthen the brand image through branding actions and integrated communication initiatives. Identify and foster opportunities for strategic partnerships, attract new customers and create new products. Plan and implement strategies to increase sales (sell in and sell out). Monitor, collect and analyze metrics and key performance indicators (KPIs) to evaluate campaigns. Produce detailed reports to validate and adjust the actions taken. Research, hire and monitor external suppliers, ensuring the quality and delivery of marketing activities. Collaborate with other areas to create integrated strategies that maximize communication and sales results.
? Requirements
Full command of MS Office, Adobe Photoshop, Illustrator or Canva Experience in planning, implementing, monitoring and optimizing digital and offline marketing campaigns. Advanced knowledge of SEO, SEM, email marketing, social media and digital tools. Ability to perform detailed market analyses and apply strategic trends. Advanced experience in branding and strengthening the brand image, in addition to managing internal and external communications. Mastery of the tools: Google Analytics, Google Ads, Facebook Ads, HubSpot and advanced CRMs. Advanced knowledge in planning and executing corporate or promotional events. Experience in negotiating and managing contracts with suppliers and strategic partners. Ability to create strategic reports and perform detailed analyses of performance indicators.